Honda to adopt New ‘H mark’ as symbol of its automobile business
- Refreshed H mark design to be applied to future EV and major hybrid models from 2027
- To be rolled out gradually across automobile models and other business areas, including dealerships and motorsport activities
- Embodies Honda’s commitment to deliver new value to its customers, with particular focus on electrification and intelligent technologies
Honda has announced that it will adopt a new ‘H mark’ with a refreshed design as the symbol of its automobile business ahead of its planned application to both EV and major hybrid-electric (HEV) models.
This will start with the manufacturer’s next-generation vehicles to be introduced from 2027, in addition to being applied to other areas of its business – including dealership locations, communications initiatives, and automobile motorsport activities.
With a particular focus on the application of electrification and intelligent technologies, the new H mark embodies how Honda is planning to tackle the period of transformation currently being experienced by the automobile industry, ensuring it continues to deliver new value to its customers.
First introduced in 1963, the H mark has undergone several design changes over the years, with this latest iteration having first been introduced to mark the arrival of its next-generation EVs, including the Honda 0 Series. The design represents two outstretched hands, marking Honda’s commitment to augmenting the possibilities of mobility and serving the needs of people around the world, and will be rolled out gradually across the automobile business.
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About Honda
Universal Honda Ltd., the importers and distributors of Honda Cars in Ireland, has been in operation since 1984 and is a 100% Irish-owned company.
Operating from our state-of-the-art HQ building in Citywest, Dublin, Universal Honda Ltd. is responsible for the sale and distribution of Honda vehicles through its network of 7 Sales dealers located throughout Ireland.
Founded by Soichiro Honda in 1948, Honda Motor Co. Ltd. has grown from a manufacturer of Motorcycles, to the world’s number one engine manufacturer. Honda has expanded from Motorcyles, to Cars, and in to Power Products, Motorsport, Robotics and most recently Aviation, all with one aim, to provide the Joy of Mobility to our customers.
Honda is a name renowned the world over for engineering quality, reliability and sporting success, a name which pushes the boundaries of engineering and design to discover ever more useful and inventive technologies and products.
For further information regarding Honda Motor Co. Ltd., visit world.honda.com